Photographed in Atlanta, GA

Raised in:
Thomasville, Georgia

Lives in:
Atlanta, Georgia

Why you started Onward Reserve:
We wanted to provide one destination where all of our favorite brands could be shopped. We also wanted to provide a clean and convenient online destination to shop these brands. We have always had an interest in the stories behind the brands and we are thrilled to be our customers trusted advisor as we curate gifts and apparel for the Onward Reserve lifestyle.

Favorite thing about the Atlanta shop:
We were able to use some brick that was re-claimed from an old Neel Reid building in downtown Atlanta to line the walls. This brings in some local history and also helps to bring character to our newest retail home.

What’s next for the company:
We are excited to be opening in Charlotte, North Carolina in June. We are already under construction and will be open by the end of June.

Now would ya look at that:
Meet TJ Callaway, Co-Founder + CEO of Onward Reserve.

• “My favorite Onward Reserve brand shirt from this Spring.”
• “The coolest thing about my outfit is the new Shinola Watches that we just picked up. They are all handmade in Detroit.”
• Martin Dingman ‘Julian’ alligator belt.
• 7 for All Mankind jeans.
• Martin Dingman ‘Pierson’ penny loafers.
• Not pictured – Peter Millar Summer Comfort Boxers.

Photographed in Atlanta, GA

Raised in:
Florence, South Carolina

Lives in:
Currently splits time between San Francisco and Atlanta

Tell everyone about the Chubbies Pop Up shop in Atlanta:
We’re stoked to be teaming up with Onward Reserve to bring an awesome in-person experience to the people of Atlanta. It’s a great opportunity for Chubbies, as the city has always been a big supporter of brand. We’ve got a strong base here, so to get to come out here and meet our badass customers, while also introducing the shorts to a whole bunch of new people for the first time is an amazing opportunity for both Chubbies and the thighs of Atlanta.

The Chubbies Man Cave @ Onward Reserve Atlanta
3072 Early Street
Atlanta, GA 30305
Hours: 10-6 M-Sat, 12-5 Sun

Favorite thing about spending part of your summer in Atlanta:
The southern belles and the good weather, but mostly the southern belles…obviously.

Now would ya look at that:
Meet Jon-Mark, Chief Customer Service God & Team High-fiver at Chubbies. Jon-Mark is currently heading up the Pop Up in Atlanta’s Onward Reserve, so swing by and enjoy a beer with him (and buy some shorts while you’re at it!)

• Old Hawaiian from his Dad’s closet.
• ‘The Scholars’ Chubbies.
• Timex with L.I. Sounder Co. watchband.

Photographed in Atlanta, GA

Raised in:
McDonough, Georgia

Lives in:
Atlanta, Georgia

Tell us about Clay + Bros:
We make really simple sandals using a Vibram sole and parachute cord. We’re incredibly excited to announce the upcoming launch of our full website on march 21st and our current Kickstarter campaign.

Now would ya look at that:
Meet Clay, founder of Clay + Bros.

Clay, along with Jess Graves and Brian Frances, is part of the brain trust behind the 39 x 43 Pop Up Shop, an edited collection of Independent Southern style. Catch it on March 22 and 23 in Atlanta – for a full list of vendors and more info, click here.

• Clay + Bros Atlanta hat.
• Swedish army surplus shirt.
• Wrangler jeans.
• Russell Moccasin Co. shoes for “when its too cold for sandals.”

Photographed in Atlanta, GA

Raised in:
East Cobb, Georgia

Lives in:
Atlanta, Georgia

Tell us about Red’s Outfitters:
Red’s has a pretty compelling back story. You can read the story of how our brand got started here and it’s included in every package of sunglasses we sell. There is a lot of passion behind Red’s.

Red’s is a lifestyle brand specializing in handmade, luxury sunglasses. We’ve based our brand on quality. Red’s embraces Italian artisanal craftsmanship and we’ve infused that with our American heritage and style. Whether it be a design or color, our shades can complete a look, serve a functional purpose, or compliment an outfit, sneaker, hat, watch, bracelet, etc. Sunglasses aren’t just a functional accessory anymore.  They are essentials.

Our product is handmade in Italy with Carl Zeiss lenses, meaning that you are not only getting the nicest lenses in the world, but they also feature the finest plant based Italian acetates. Each frame you literally mold to fit your face shape. I believe that we’ve achieved a product that is functionally and stylistically the new standard in quality eyewear.

Now would ya look at that:
Meet Brian Francis, founder of Red’s Outfitters.

Brian, along with Jess Graves and Clay Reeves, is part of the brain trust behind the 39 x 43 Pop Up Shop, an edited collection of Independent Southern style. Catch it on March 22 and 23 in Atlanta – for a full list of vendors and more info, click here.

• Rosé on a tractor because…why not?
• ‘Game’ hat and ‘Whitner’ sunglasses by Red’s.
• J.Crew denim shirt.
• Del Toro bracelet.
• Rolex watch.
• Ike Behar scarf.
• Vince plum denim jeans.
• Del Toro Electric Koolaid acid washed chukkas.

Photographed in Matthews, NC

Raised in:
Nashville, Tennessee

Lives in:
Charlotte, North Carolina

When you started Buffalo Jackson:
Complete randomness. It was 2009, and I was co-leading a trip with college students who were primarily from the South in Jackson, Wyoming (trainingground.com). I ran the idea by some guys in the Jackson Mercantile, took the few hundred bucks I had to my name, and went chasing the dream.

Describe the products:
Take hard working Carhartt and mix it with the classic and stylish Brooks Brothers, and you get Buffalo Jackson. We call it “The Rugged Gentleman.” He is comfortable tying a dry fly or a bow tie.

Store inspiration:
A combination of my grandfather’s garage and an old West trading post.

Now would ya look at that:
Meet Xan, the man behind Buffalo Jackson (you figured that out by now, though). We visited the store in Matthews a few weekends ago and man, is it awesome! We’ve been huge fans of Xan and the products he represents for a while now, so it was a joy to finally shake his hand and get lost admiring the store. It’s a must visit if you’re in the Charlotte area! Directions here.

• Buffalo Jackson flannel and belt.